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PBS News Hour
Money doesn’t inspire hard work. Here’s what does.
Bemoaning America’s productivity slowdown, behavioral economist Dan Ariely set out to find what really motivates us. Behavior is driven by emotion, he concluded, not rewards like money; the ability to help other people, feel that we’re useful, feel that we’re getting better or living up to our potential are much stronger motivators than cash. Economics correspondent Paul Solman reports.
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