Signs of Life

Sign spinning is a way of life for Justin Brown and thousands of others across the globe.

Sign spinning is a combination of interactive advertising and lively street performances, says Brown. It uses different hand movements and techniques, but the passion and recognition for the art form remains the same in every city. And for many sign spinners, spinning is more than just a hobby or fad.

"I truly enjoy teaching sign spinning. When I travel to different cities and I teach people how to spin signs, there's an inherent sense of respect," says Brown, who sees sign spinning as an interactive and three-dimensional form of advertising. It forces people, after all, to make eye contact with the spinners at busy Los Angeles intersections.

This short documentary was directed by Danny Corey.