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SoCal Connected

Shoes With Soul

A Santa Monica entrepreneur has found a way to put shoes on the feet on thousands of poor children across the world—compliments of customers. For every pair that TOMS Shoes sells, another pair is given away to a poor child. Since 2006 nearly 150,000 pairs of shoes have been given away in Argentina, Ethiopia, South Africa and other countries. Founder, Blake Mycoske, also uses an eager army of interns/salespeople to spread the one-for-one idea across the country. Anchor Val Zavala talks to Mycoske to find out if merging capitalism with charity can be a model for sustainable giving.

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